Door drops and flyer distribution in Valencia: coverage, proof and measured response
Valencia has 329,205 mailboxes, according to Spain's INE census. Carto runs two services there: door-to-door drops and hand-to-hand distribution. Every route is verified with GPS and photo proof, and every response is measured with a QR code or a short link.
How a door drop works in Valencia
A door drop goes into the mailbox, not the door. A Carto crew covers the districts you pick, street by street, without skipping a building. The route is planned before distribution and tracked by GPS for the full shift. You see the real route on your dashboard, not a promise.
Every mailbox covered gets a geolocated photo as proof. The flyer carries a QR code or a short link, and each response is counted by zone and by hour. The minimum order is 25,000 mailboxes. That is the volume at which district-level data is reliable.
Hand-to-hand distribution in Valencia
Hand-to-hand distribution is different. One person hands the flyer to another, face to face, on the street or at an event. It works well in busy areas, like the beach or the city centre, or on specific dates like Fallas. The minimum order is 10,000 flyers.
Outside Barcelona, hand-to-hand distribution includes the crew's travel to the city. That is why cost is worked out case by case, based on the date and the exact location in Valencia. The calculator at /simulador gives you a first estimate.
How much it covers: Valencia's 19 districts
Valencia has 19 districts and 329,205 mailboxes, with a population of 813,957 people. These figures come from the official INE census, the same source Carto uses to work out coverage for every campaign.
You do not need to cover the whole city. At /simulador you pick the districts that matter to you and see the exact mailbox count and cost per customer before you book anything.
What gets measured in every Valencia campaign
- GPS and photo proof of every mailbox covered, street by street.
- A QR code or short link measured by zone and hour, not just one total.
- Data pushed into your own analytics with UTM parameters.
Our track record: honest about where we have run campaigns
We have not published a measured campaign in Valencia yet. Our measured campaigns so far ran in Barcelona and in Cadiz. In Poblenou, Barcelona, a real door drop reached a 4.1% response rate. In hand-to-hand distribution, we measured between 3.3% and 4.8%, in Barcelona and in Cadiz.
In Valencia we use the same crews, the same GPS, the same photo proof and the same dashboard as in those campaigns. The way we measure is the same across the 10 cities where Carto operates. Only the map changes. You can see those full cases at /case-studies, and read more about what response rate to expect at /door-drop-response-rate.
Frequently asked questions about door drops in Valencia
Does Carto run door drops in Valencia?
Yes, Carto runs door drops in Valencia. It covers the 329,205 mailboxes across its 19 districts, verified with GPS and photo proof, using the same crews that work in the rest of the 10 cities where Carto operates.
How many mailboxes does Valencia have?
Valencia has 329,205 mailboxes, according to the INE census, spread across 19 districts. Choose how many to cover at /simulador, starting from the minimum of 25,000 mailboxes per campaign.
What is the minimum order in Valencia?
The minimum is 25,000 mailboxes for a door drop and 10,000 flyers for hand-to-hand distribution. Outside Barcelona, hand-to-hand distribution includes the crew's travel to Valencia.
What results has Carto measured so far?
Carto has not published a measured campaign in Valencia yet. The measured campaigns so far ran in Barcelona and Cadiz: a 4.1% response rate on a door drop, in Poblenou, and between 3.3% and 4.8% hand-to-hand. Valencia uses the same crews and the same measurement system.
What gets measured in a Valencia campaign?
The route is measured with GPS, each mailbox gets photo proof, and the response is measured with a QR code or short link, by zone and by hour. The data reaches your dashboard and, if you want, your own analytics through UTM parameters.
Further reading: case studies measured with GPS and QR · expected response rate · what a flyer campaign costs
Calculate your coverage in Valencia
Pick your districts in the simulator and see the mailbox count, the estimated reach and the cost per customer before you talk to us.