Gracia, Sants and Ciutat Vella · 149.7 km GPSBig Fun Museum: the crew that tripled its daily leads by learning from the dashboard
The museum asked us to drive visitors with 10,000 hand-to-hand flyers. A crew of two Brand Missionaries covered Gracia, Sants and Ciutat Vella across 9 distribution days in August 2026, with 149.7 GPS-verified km. This is where the dashboard earned its keep: the data showed 70 percent of leads arrived between 2pm and 9pm, we reassigned zones and time slots on the fly, and the crew went from around 13 leads a day at the start to an average of 42 over the last four days, peaking at 64. At close it had 310 verified leads. And the response is still alive: 21 more leads since the last flyer, 331 to date. Paper stays in the home; the response does not end when the distribution does. And each lead usually means more than one ticket: people visit a museum like Big Fun as couples, families or groups of friends, almost never alone.
