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Careers at Carto · Barcelona

Build the one channel AI can't flood.

Carto is the offline performance marketing platform: GPS-verified flyer distribution across Spain's ten largest cities, with every delivery proven and every response measured. We are a small, revenue-focused team working in person in Barcelona, and we are hiring the first people who will scale it.

Five months in

Offline has never captured detail like this before.

We went live in April 2026 and have delivered seven campaigns across Spain since. Clients accept three to five times the traditional rate because, for the first time, offline reports back like digital: routes, photo proof, and responses by zone and hour. We are in conversations with some of the biggest global brands about launching their offline campaigns with us, and with two of Spain's top four supermarket chains. Every number below is measured by the platform and published in our case studies.

7

campaigns delivered

10

cities mapped

3.3 to 4.8%

measured response

3 to 5x

price clients accept

How we work

Founder-built, AI everywhere

Our sales development is run by an AI agent, our engineering is AI-assisted, our reports are AI-written and human-checked. A small team ships like a big one, and every hire multiplies that.

Revenue first

We bootstrapped to paying clients and we are raising to move faster, not to drift. Everyone here can tell you what a campaign costs and what it returns.

Real streets

Every hire walks one distribution shift with a Brand Missionary in their first month. You will understand the product in a way no deck can teach.

The bar is high on purpose

Each role below states what success looks like in the first three to six months. They are startup bars, not corporate ones: we are building the team that opens the next country, and we would rather say so up front.

What you get

We take care of the team.

We are rolling out benefits as the company grows. What we commit to today, in writing:

  • Published salary ranges and equity for every early hire, with four-year vesting and a one-year cliff.
  • 23 working days of holiday plus the extra days of the applicable convenio.
  • Laptop and phone, and the tools and AI subscriptions you need to do the job.
  • An office in Barcelona where the whole team works in person, and a right to disconnect outside working hours.
  • A company that looks after its people and their needs. When something matters to you, say it; we will work it out.

Hiring for Q4 2026.

Open roles

Four seats that decide the next two years.

Founding CTO

Posted 9 Sept 2026
Barcelona, in person Full-time €50k to €60k plus 1.5% to 3% equity

The mission

Turn a founder-built platform into the infrastructure that runs offline marketing across countries.

What success looks like in your first 3 to 6 months

  • The architecture and stack are ready for multi-country scale: a design you have documented, load-tested and defended, with reliability, security and cost under control.
  • Native iOS and Android apps for Brand Missionaries are in crews' hands, with background GPS that survives a six-hour shift, offline resilience and photo proof.
  • Campaign API v1 is live, so a client or an AI agent can plan and book a campaign without a human in the loop.
  • The response dataset has a schema and a pipeline that turn every campaign into reusable intelligence.
  • You have hired the first engineer and set the engineering culture: AI-assisted, shipped weekly, measured.

What you will own

  • Architecture for scale: Next.js and TypeScript on Vercel, Supabase Postgres with row-level security, Mapbox, Resend and Anthropic. Ten cities today, several countries next.
  • The Brand Missionary mobile experience: a web app today, native iOS and Android next.
  • The campaign API and the data products built on our measured response dataset, the asset no competitor can copy backwards.
  • AI across the engineering process, the way we already build: faster than the team size suggests, with the judgement to know what machines cannot do.
  • Reliability, security and cost discipline in production. Our clients' campaigns run on this.
  • The first engineering hires.

Required

  • You have designed and run production systems that grew, and you can explain the trade-offs you made.
  • Full-stack depth in TypeScript, Postgres and cloud, and you have shipped a mobile app to real users.
  • You use AI tools every day and can show what they changed in how you ship.
  • Bilingual in Spanish and English.
  • You want a founding seat with equity, not a job title.

Nice to have

  • Geospatial or mapping work (PostGIS, Mapbox).
  • Experience with GPS tracking, offline-first apps or field operations tooling.
  • You have been the first technical hire somewhere before.

Compensation

  • Base salary €50k to €60k.
  • 1.5% to 3% equity, four-year vesting, one-year cliff.
  • Founding-team role reporting to the founder.
Apply for this role

Operations Lead, Spain

Posted 9 Sept 2026
Barcelona, in person, street and office Full-time €28k to €32k plus a per-campaign execution bonus and equity

The mission

Own how every campaign actually happens on the ground, and write the playbook we take to the next country.

What success looks like in your first 3 to 6 months

  • The operations playbook covers Spain's ten largest cities: permits and licences secured or mapped per council, print partners and logistics in place, so any city can launch within two weeks.
  • A vetted bench of Brand Missionaries large enough to run three campaigns at once, with onboarding and training that take a new crew from zero to first shift in a day.
  • Every campaign delivered on time, in the right zones, verified on the platform, with zero client escalations on execution.
  • Cost per flyer and per campaign tracked and falling, because you run crews on the platform's data, not on WhatsApp.
  • The playbook is written so it can be reused in the first international market.

What you will own

  • Permits and licences from local councils across Spain. You have secured permissions or contracts from public administration before and you know how to get things signed.
  • Recruiting, onboarding and training distribution crews, mostly temporary, so it is a constant cycle.
  • Client calls to understand what each campaign needs, then execution on time, in the right zones, verified on the platform: routes, photo proof and the live map.
  • Print partners, logistics, and whatever else a growing company throws at you.
  • The operations playbook for Spain, written so it can be reused in the next country.

Required

  • 3+ years working with people, processes and public administration. Experience dealing with the Ajuntament and Spanish public bodies is a must.
  • Proactive: you spot what needs doing and do it, instead of waiting for instructions.
  • Great communication in English and Spanish.
  • Comfortable managing people at volume and keeping things organised under pressure.

Nice to have

  • Catalan.
  • Field marketing, events, logistics or staffing background.
  • You have opened a city or a market for someone before.

Compensation

  • Base salary €28k to €32k.
  • Execution bonus per campaign delivered on time and in zone.
  • Equity, four-year vesting, one-year cliff.
Apply for this role

Marketing Executive

Posted 9 Sept 2026
Barcelona, in person Full-time €22k to €26k plus equity

The mission

Make Carto the most recognised name in offline marketing in Spain, and build the marketing playbook that opens the next country.

What success looks like in your first 3 to 6 months

  • Four new case studies published with real platform numbers, and a content engine on LinkedIn and the blog that runs weekly without being chased.
  • Carto's own flyer campaign designed, run through the platform and published with its data, so we sell with proof we generated ourselves.
  • Inbound demo requests doubled, and the SEO pages for our ten cities ranking for their local terms.
  • The marketing playbook packaged for a new country: localised site, case studies, outbound messaging and launch plan, ready before the ops team lands.
  • A brand system that every deck, flyer and post follows, produced faster with AI than a team three times the size.

What you will own

  • Brand and design: our visual system, decks, flyers and social.
  • Content: case studies with real numbers, LinkedIn, the blog and SEO pages for ten cities.
  • Our own offline campaigns: run Carto flyers for Carto, then publish the data.
  • Events and partnerships in Barcelona's startup and marketing scene.
  • Marketing tooling with AI: you will produce more than a team of three, and you will know where the human judgement goes.

Required

  • 2+ years in marketing or content, with work you can show.
  • You write well in Spanish and English, and you are fluent in design (Figma or similar).
  • You ship fast and measure everything.

Nice to have

  • B2B or agency experience.
  • Video and short-form content.
  • A third language for the next market.

Compensation

  • Base salary €22k to €26k.
  • Equity, four-year vesting, one-year cliff.
  • Title and range grow with the round and the results.
Apply for this role

Account Executive, Spain, EU and UK

Posted 9 Sept 2026
Barcelona, in person Full-time €30k to €38k base, uncapped commission, OTE €55k to €65k, plus equity

The mission

Close mid-market and enterprise brands on a channel they have never been able to measure before.

What success looks like in your first 3 to 6 months

  • Three closed deals and fifteen qualified opportunities in the pipeline, with at least €150k in total pipeline value you can defend line by line.
  • Two enterprise accounts (retail, telecom, energy or delivery) moved from first call to a signed pilot.
  • A repeatable sales motion documented: discovery script, simulator demo, proposal template, objection handling.
  • The first meetings booked in the UK or another EU market, with the messaging adapted from what worked in Spain.
  • A HubSpot pipeline the founder can forecast from without asking you.

What you will own

  • A pipeline our AI sales agent already generates: over a hundred replies in five months, about half with buying intent. You run discovery, demo the live dashboard and the simulator, build proposals and close.
  • Mid-market and enterprise accounts in Spain first: retail, food delivery, telecom, energy, events and fintech.
  • The first accounts in the UK and the EU as we expand, with the playbook you help write.
  • HubSpot discipline: forecast, stages and notes the founder can read.

Required

  • 3+ years closing B2B deals with a full sales cycle you have owned end to end.
  • Fluent English and Spanish.
  • Comfortable selling data and proof to CMOs who buy on ROI.
  • Willing to walk a distribution shift, because the best pitch is having done it.

Nice to have

  • Media, martech or agency sales.
  • French, German or another EU language.
  • Experience with AI-driven outbound tooling.

Compensation

  • Base salary €30k to €38k.
  • Uncapped commission; on-target earnings €55k to €65k.
  • Equity, four-year vesting, one-year cliff.
Apply for this role

How to apply

Three lines and a link.

Email hola@carto.es with the role in the subject, three lines on why you, and a link to your LinkedIn, GitHub or portfolio. We reply to everyone. The process is a 30-minute call, a short practical task drawn from real Carto work, and a conversation with the founder. If you do not tick every box but you recognise yourself in the bar we set, apply anyway. We hire for judgement, ownership and speed, and we are an equal opportunity employer.

Write to hola@carto.es

Looking to distribute flyers with us? Brand Missionaries are hired separately. Become a Brand Missionary