Door drops and flyer distribution in Malaga: coverage, proof and measured response
Malaga has 222,659 mailboxes and 584,203 people, spread across 11 districts, based on official INE census data. In the city you can book two services with Carto: door-to-door mailbox drops and hand-to-hand flyer distribution. Both are measured with GPS, photo proof and a QR code on every route, not with a guess.
Two services, two ways to reach Malaga
A door drop puts the flyer straight into the mailbox. It reaches every building in the zone you choose, without depending on someone being on the street at that moment. It is the service with the most coverage per euro.
Hand-to-hand distribution is handed from one person to another, face to face. It works well on a busy street or at an event with a specific crowd, because you can choose the profile of the person who receives the flyer.
Both services use the same crew in Malaga: Brand Missionaries with a GPS route, photo proof of every block, and a QR code or short link to count the responses.
How much of Malaga Carto covers
Malaga is split into 11 districts: Centro, Málaga Este, Ciudad Jardín, Bailén-Miraflores, Palma-Palmilla, Cruz de Humilladero, Carretera de Cádiz, Churriana, Campanillas, Puerto de la Torre and Teatinos-Universidad. Together they add up to 222,659 mailboxes and 584,203 people, based on the INE Household Income Distribution Atlas by census tract.
You do not need to cover the whole city. At /simulador you choose which districts of Malaga you want to distribute in, see how many mailboxes that selection has, and the cost per customer instantly, based on the response rate you expect.
What gets measured on every route
Every distribution in Malaga is verified the same way as in every other city where Carto operates, so you see which district responds best, not just one total at the end of the campaign.
Full GPS route
The distributor's phone records the entire route during the shift, with no edits after the fact.
Photo proof per block
Every block covered in Malaga is photographed and linked to its coordinates.
QR measured by zone and hour
Every response is counted with UTM parameters that push straight into your own analytics.
Measured results so far: Barcelona and Cadiz
Carto has not yet run a campaign in Malaga. The measured figures so far come from Barcelona and Cadiz, and those are the only ones it can cite with real data.
In Poblenou, Barcelona, a fitness centre distributed 5,000 flyers into mailboxes: a 4.1% response rate, measured with a QR code and a short link. On hand-to-hand distribution, the Molan Los 90 festival, in Cadiz, produced a 4.8% rate across 6,000 flyers handed out over 4 days. At the Big Fun Museum, in Barcelona, 10,000 hand-to-hand flyers produced a 3.3% rate.
Malaga uses the exact same crew, the same GPS verification and the same dashboard as those campaigns. What changes is the city, not the measurement method.
Minimum orders, no surprises
- Door drops: a minimum of 25,000 mailboxes per campaign in Malaga.
- Hand-to-hand distribution: a minimum of 10,000 flyers per campaign in Malaga.
Those are the volumes with enough data per zone and hour for the response rate to be reliable. Outside Barcelona, hand-to-hand distribution includes the crew's travel to Malaga, so the cost per day varies by zone and by how long the distribution runs. The calculator at /simulador shows the expected cost per customer once you pick your districts.
Frequently asked questions about door drops and flyer distribution in Malaga
How many mailboxes are there in Malaga?
Malaga has 222,659 mailboxes across its 11 districts, based on official INE census data, with 584,203 people in total. At /simulador you can see the breakdown by district and pick just the zone you care about.
Has Carto run a campaign in Malaga?
Not yet. Carto's measured campaigns have run in Barcelona and Cadiz, with rates of 4.1% on door drops and 3.3% to 4.8% on hand-to-hand distribution. Malaga uses the same crew, the same GPS verification and the same dashboard as those campaigns.
What is the minimum order for a door drop in Malaga?
The minimum is 25,000 mailboxes per campaign. From that volume there is enough data per district and hour for the response rate to be reliable.
What is the minimum order for hand-to-hand distribution in Malaga?
The minimum is 10,000 flyers. Outside Barcelona, hand-to-hand distribution includes the crew's travel to Malaga, so the cost per day depends on the zone and how long the distribution runs.
Which districts of Malaga does Carto cover?
All 11 districts of the city: Centro, Málaga Este, Ciudad Jardín, Bailén-Miraflores, Palma-Palmilla, Cruz de Humilladero, Carretera de Cádiz, Churriana, Campanillas, Puerto de la Torre and Teatinos-Universidad. At /simulador you choose which ones to cover and see the reach instantly.
Further reading: case studies measured with GPS and QR · GPS verification of door drops · door drop response rates · what a flyer campaign costs
Calculate your reach in Malaga
Pick your districts at /simulador and see the cost per customer instantly, with the same GPS and measured response data used in Barcelona and Cadiz.