Señal
Every QR scan, a conversion signal you can follow.
- Instant redirect to the destination
- UTM tags ready for your analytics
- Scans by day, device and zone
What it is
Señal connects the physical flyer with the digital action. The QR redirects to the destination with UTM tags, so every scan is attributed to the campaign.
Why it matters
Hand to hand distribution was always invisible to performance marketing. Señal makes it measurable like an online ad: scans, devices and approximate location.
How it works
The flyer's QR points to carto.es and instantly redirects to the destination with its UTMs. We log the scan before releasing the user, without slowing their experience.
When it runs
From the moment the flyer hits the street and throughout the campaign's life, even weeks after distribution.
Where you see it
In the Scans tab of the dashboard: total, by day, by device and on the map.
Who uses it
The public scans with no friction. You and your client read the results on the dashboard.
Next piece
Campo